Michael J. Schmidt

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Design and marketing professional with over 20 years of experience solving creative problems, managing projects, and leading teams.
I’d like to help you with your next project management or design goal.

Project Management • Creative Direction • Leadership • Graphic Design • Adobe Creative Suite

#ABOUT ME

• 20+ years of project management, creative direction, and graphic design.
• Marketing development and planning with a $1.5 million budget.
• Brand messaging for print, digital, and social media.
• Team management and mentoring.
• Adobe Creative Suite, Web Design, Microsoft Office, Project Management Applications.

EXPERIENCE

• Directed all creative projects, including packaging, branding, marketing materials, social media, advertising, and website.
• Managed and mentored junior designers.
• Managed Summer Fresh 30th anniversary “Special Edition” hardcover recipe book project to completion.

• Planned and managed marketing initiatives with a $1.5 million budget.
• Managed and mentored a team of marketing coordinators, designers, social media staff, and summer students.
• Optimized social media campaigns and digital spend based on trends and analytics.
• Delivered bi-annual Sales & Marketing meetings where management and team members came together from across North America to review sales, and to debut new products and marketing for the following period.
• Planned and executed annual Customer Appreciation Night to entertain and network with retailers.
• Created company profile presentations to bring in new customers, and new-product presentations for existing customers.

• Managed art department overseeing junior design team.
• Led the design of priority projects.
• Implemented cost-effective company-wide project management solutions to reduce errors and decrease time to completion.
• Managed and created bi-annual recipe booklet from development through deployment online and in-store.

• Modernized product packaging design, increasing brand awareness and consumer engagement.
• Designed product packaging from concept to print production, and maintained the company web site
• Produced stunning food photography for use across all media.

• Photographed products for use across media.
• Designed colour sell-sheets and catalogues.
• Designed and maintained company web site.

education

Related coursework: Project Management applications, resource procurement, leadership, communication, and organizational behaviour.

Major: Political Science | Minor: Philosophy

ORGANIZATIONS

Project Management Institute Member | Sept. 2022 – Present

TECHNICAL SKILLS

• Adobe Creative Suite
• HTML, CSS, WordPress
• Microsoft Office, including Teams and Project
• Proficient in both Windows and Mac environments